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RTÉ Food

Innovation, Strategy

RTÉ Food

CLIENT:

RTÉ is the largest broadcaster in Ireland and its website has a wide-ranging reach, with more than 7 million website visits every month.

BRIEF:

RTÉ wanted to explore the possibility that RTÉ Food could evolve to become more than just a recipe directory, but evolve to be a leader of the new wave food community in Ireland.

SOLUTION:

Developing an innovation plan to help RTÉ visualise and prioritise the key consumers trends which are impact its business. I developed a future trend-led innovation pipeline for the coming months and beyond, with detailed suggestions of UX and UI improvements, consumer-facing innovations and even business models to connect with foodies, increasing reach, engagement and profits.

CLIENT TESTIMONIAL:

“We are delighted with the work Connector did for us for RTÉ Food. They created an impressive digital strategy, a trend-led innovation pipeline, as well as business models which will help us grow RTÉ Food online.”
– Neil Leyden, Head of RTE.ie

RTÉ Ireland

Agency: Connector – Dublin, Ireland
Role: Innovation Strategy & Project Management

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