About
I am a Growth & Strategy leader who likes to get hands dirty into work helping organisations to navigate change, seise digital opportunities, innovate and develop better cultures. The mix of creativity, data-driven insights, business, people, innovation, technology is what makes my blood race. My approach draws from many methodologies such as design thinking, strategic planning, future studies and agile to uncover insights and generate solutions and deliver projects – all wrapped with a strong focus on co-creation and collaboration. I also guest university courses, deliver in-company workshops and contribute to trade publications and books.
Strategy
– Brand Positioning
– Brand Architecture
– Comms Planning
– Social Strategy
– Content Platform
– Workshop Facilitation
Growth
– Audience Segmentation
– Paid Social Planning
– CRO
– Influencer Marketing
– Measurement & Reporting
– Research Design